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Welcome to the weekly series of Winning Edge Investments tutorials - designed to improve your punting knowledge and maximise your returns by providing real, unbiased, practical information.
12 WAYS TO SPOT A QUESTIONABLE TIPPING SERVICE
#1 - The tips are free
You really have to ask yourself, why would any truly successful punter provide quality tips free of charge - what’s in it for them?
Sure, they may be starting out and attempting to grow a base, but for most, why would they be doing it year after year? Do you really want to trust someone just starting out? With any good or service, the market generally pays what it’s worth. If it’s free, that usually means it isn’t worth anything. Winning on the punt requires hard work.
Punters who’ve put in that hard work value the time they’ve spent on it – many have dedicated their professional careers to it.
Economic reality states that they can’t do it and then just give the tips away, free of charge, and allow others to eat into their dividends. If somebody isn’t charging for their tips, they generally either haven’t done the hard work, in which case the tips won’t win over the long-term, or they’re getting paid via other means. Such as…
#2 They promote corporate bookmaker links
As you would likely expect, any website that advertises bookmakers on their site receives a payment for this. You would have seen the ads offering bonus bet incentives to sign up to the corporate bookie.
What you may not know is that this is not a one-off marketing payment.
What actually happens is the websites are paid lifetime commissions of anywhere between 20-40% on the LOSSES incurred by punters who signs up through their link. It’s called an affiliate agreement.
The bookies pay them monthly. If the punter wins for the month, then there is no payment to the website. But if the punter loses for the month, the website receives 20-40% of those LOSSES. Forever – as long as the punter is using the account. Think about that for a minute.
The world works on incentives. That’s why employees of companies are offered bonuses for achieving certain KPIs or objectives aligned with the businesses interests.
So any website advertising corporate bookmakers is therefore INCENTIVISED for you to LOSE.
Think about how free tips websites operate. Of course, they’re not doing it for free. Websites of any decent quality are very costly to build and maintain.
Plus, in addition you must consider the time spent on the website by all of the people working to create the content.
This is all funded by advertising corporate bookies. The problem is, they’re funded by losses, so there’s no incentive for these companies to turn you into a winning punter.
Instead they provide you with ‘content’, ‘information’ and ‘education’ that’s designed to fool you into believing you have some edge over the market, but in reality is designed solely to encourage you to bet more, when really you are receiving information that will keep you trapped within the 98% of punters who lose long term.
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